Project Phase One

Question description

Detailed description is located in file. Project has to be on a Fortune 500 Company. Phase 1

Introduction of the company (limit to a maximum of three single-spaced pages).

o Description of the firm and its products

o Company history (brief history, critical events, competitors, leadership), including strategic

elements of its history

o Vision and mission statement

o Assessment of mission and vision

External assessment

o EFE and CPM with strategic implications

o Analysis of competitive position, opportunities, and threats

Internal assessment

o IFE with strategic implications

o Financial ratio analysis with key conclusions and implications for strategic choice

o Overall analysis of internal capabilities and implications for your strategic decisions

Class Meeting 1: Select company and secure instructor approval. Once approved, create plan outline, insert current mission and vision.

Class Meeting 2: Complete an EFE and CPM for your company (including analysis and conclusions) and insert in your working draft which you will hold until you submit Phase 1 during Class Meeting 3. .

Class Meeting 3: Complete an IFE and calculate financial ratios (including analysis and conclusions) for your company and insert in your plan to submit at the end of Class Meeting 3.

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